E-commerce website

Pro à Pro

Page web PRO à PRO restauration.

Project overview

From professionals to professionals, we work towards everyone’s success

Pro à Pro, a food wholesaler, partnered with our agency to enhance and evolve its e-commerce platform. Our mission: integrate new services, improve the user experience, and optimize the website’s performance to meet the diverse needs of its customers in the food service industry.

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Project name

Pro à Pro E-commerce Website

Client name

Pro à Pro, a subsidiary of the METRO Group

Start of collaboration

2020

Status

New version online!

Our role

Scoping, technical design, technical production, maintenance, redesign

Technologies

Symfony, ElasticSearch, GrapesJS

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Discover

The project in pictures...

Pro à Pro, a committed partner

Pro à Pro is a leading French food distribution company, specializing in supplying products to professionals in the catering, bakery and pastry, and food service industries. Founded several decades ago, Pro à Pro embodies excellence and quality in the distribution sector, with a strong commitment to customer satisfaction. Thanks to a dense and efficient logistics network, the company now serves more than 50,000 customers throughout France.

 

Pro à Pro stands out for its ability to adapt to the specific needs of each professional, offering a wide range of fresh, dry, and frozen products, as well as tailor-made solutions. Its expertise is based on an in-depth understanding of the expectations of restaurateurs and food artisans, combined with a diverse offering that includes renowned brands, local products, and exclusive references. This flexibility enables the company to respond to ongoing market changes and evolving consumer trends.

 

Beyond its role as a distributor, Pro à Pro is a committed player in sustainable development, promoting local supply chains, reducing the carbon footprint of its operations, and supporting local producers. The company actively contributes to the promotion of healthy and responsible food practices, while implementing initiatives to reduce food waste and ensure responsible resource management. Through its innovative approach and strong values, Pro à Pro continues to strengthen its position as a leader in the French food distribution sector.

Project brief and background

In January 2019, Pro à Pro launched its e-commerce website and sought a partner capable of supporting them in its ongoing operation. The objectives included technical maintenance, improvements to the existing platform, and the development of new features. A call for tenders was launched to identify the right partner.

 

The main objectives were:

 

  • Optimize content and navigation.
  • Improve the website’s SEO performance.
  • Attract new visitors.
  • Increase revenue generated by the website.

The Pro à Pro e-commerce website in a few words...

The Pro à Pro project was structured around several key areas, including taking over the existing platform, integrating a custom content management tool, and adding new features.

 

First, the infrastructure was modernized through the integration of GitLab for change tracking and deployment automation, as well as the use of Docker to ensure environment reproducibility.

 

Numerous improvements were implemented, including UX/UI enhancements, optimization of existing services, and the development of new functionalities. A customer portal was added, allowing users to access all their invoices and configure automated delivery settings. In addition, a tailor-made solution was developed to enable Pro à Pro to easily manage editorial content, such as articles and recipes, available to prospects and customers.

 

The project is built on a robust technical environment. Elasticsearch is used for search capabilities, while Pro à Pro’s ERP system (AS400) manages data exchanges. Synchronization between the website and the ERP is handled through two types of data flows: generated flat files deposited on the server, and REST web services exposed by the ERP and queried by the website server.

METHOD

A methodology tailored to the project

In collaboration with our product design partner YANA.digital, we supported Pro à Pro from start to finish throughout the project and continue to work with them on a daily basis to further optimize and enhance the performance of their website.

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